About Us

At Hardcore Harry's, we're not just selling products; we're championing a way of life. Our journeybegan with a simple idea: to empower ordinary individuals to achieve the extraordinary. We believethat everyone has a Hardcore Harry inside them – a spirit that craves challenges, pushesboundaries, and finds joy in discomfort. Our brand is born from this ethos, and our products arecrafted to fuel your journey to greatness.

Our Ethos

Hardcore Harrys, the real-deal legends. Picture this: your neighbour, the one you never knew was out there crushing ultras on weekends. Or maybe it's that hard-as-nails tradie who wraps up a day of bloody hard yakka and then decides to bang out a 25km run. Yep, that's Hardcore Harry, and guess what? There's a bit of Hardcore Harry in all of us, even the everyday folks. 

The Hardcore Harry's Ethos? Well, it's like a hearty slap on the back and a nudge to go the extra mile. It's about keeping on keepin' on, tearing into life's challenges with true determination. It's all about embracing the challenge. And guess what? You're not alone in this. We're all in it together. 

So, you hidden legends, you blue-collar warriors, you keep grinding and get-it-done enthusiasts – it's time to g up and just fukn go! 

Embrace the challenge, because Hardcore Harry's is where Aussie grit meets guts and glory, and it's one heck of a ripper journey to be a part of. 

Join us

  • Our Community

    Harry's is all about being part of a bloody crazy group that celebrates everyday folks who know how to have a crack and push their limits. When you jump on board as a Hardcore Harry, you're not just building some kit; you're joining a tight-knit community of legends who are cut from the same cloth.

    Sign up 

  • Our Team

    At Hardcore Harry's, we're more than a brand; we're a family of passionate individuals who embodythe spirit of pushing boundaries. If you're driven by a relentless pursuit of progress, fueled bydetermination, and thrive in an environment where challenges are opportunities, then you might justbe the next Hardcore Harry.

    Apply 

Our Vision

  • To inspire the everyday to do the crazy 
  • To bring light to the hidden legends 
  • To build elite products for endurance 
  • To show other Hardcore Harrys that they aren’t the only one around 

"Empowering ordinary individuals to embrace the extraordinary, celebrating hidden legends, and crafting elite products for enduring excellence."

Our Culture

We foster a culture of resilience, innovation, and community. We believe in supporting each other as we chase our personal and professional goals. Whether you're an endurance enthusiast or just looking for a dynamic work environment, Hardcore Harry's offers a space where your talents can shine.

Our Guarantees

Show us what you've got. Share a snapshot of yourself in action with our gear, and let our Hardcore Harry's community celebrate your dedication. Our local Harry's will be the judges, awarding discounts ranging from 5% to 100% off your next order based on your action shot. Get ready to be recognised & rewarded for pushing those limits and embracing the suck.

Unhappy with your endurance products? We don't just promise excellence; we back it up with action. If our gear doesn't meet your expectations, simply let us know, and we'll refund your money – no questions asked.

T&Cs Apply. 

Endurance gear range only.